Category: Uncategorized


The Movement of the Industry and How We See…

As technology improves and as the production industry works to catch up, there are tons of new ways for clients to showcase their programming at events. One thing we have noticed more clients requesting are video walls. They boast the ability to eliminate the need for a projector as well as show bright and beautiful colors. The size of the wall can be calibrated to the size of the room to maximize viewing angle for all guests.
The room you see here holds roughly 2500 people. With such a large crowd, having something big enough to be seen from all angles is very important. Not only is it important for each guest, but it’s important for the client as well to see that any of their programming isn’t inhibited. Well, is 30′ x 15′ big enough for you? Even from the front of house set up, the picture is clear and visible in the back corner. One thing we always have to consider is the structure behind our video walls. This one weighs about 3500 pounds. It takes a lot to hold it up!
We at AVL would hope this goes without saying, but the wall does not have to be this big. However, it is cool to look at.  And with the way technology is changing, we can’t wait to see how video walls transform and grow in our industry!

Lighting That Transforms a Space

At AVL-Creative, we pride ourselves on our attention to detail, and there are a lot of different ways to inject detail into an event. Lighting takes meticulous research to make sure our gear not only looks good, but can totally change the way a room looks. Transforming an already beautiful building into something unique is a task our lighting technicians will take on and excel at.

The act of modifying a room into something completely different is no easy feat. Integration and teamwork between the sales staff and the production team is critical to make sure our team is prepared on all levels. Our team has the ability to focus on details that only the keen eye could see. Perfection is not easy to come by in production, but that is exactly what we strive for. The reason lighting is so important is the mood and change it brings to every party thrown. Whether it is a corporate event or something much less formal, let AVL-Creative light up your event!


Training Our Team to the Fullest

So many of us know what it’s like to start a new job. Paperwork, learning new systems, countless introductions, and training, it can be a lot to take in! For us at AVL Creative, training is a major part of everything we do. There is a certain type of training that we like to focus on and that’s cross training.

Everyone should be a master of their own craft, but the ability to have knowledge in all fields is crucial. Some would make the argument that having knowledge across the board defeats the purpose of having departments and leads. Our argument, especially in the production industry, is for someone to work with us for a week! There are so many different hats to wear and plates to juggle on a job and set up. Sometimes, load in doesn’t go as planned, surprise traffic cuts your set up time by twenty minutes, or the venue is being stingy about where you can load in. The talented production staff at AVL Creative harnesses the basic knowledge on how all of our equipment works. Ultimately allowing them to keep our clients happy in a pinch when things just are not going as planned.

People like our Audio Engineer, Brian Jansen, takes training to a level that gives our team the leading edge. He offers hour long sessions to show how our audio equipment works like shown, giving our Production Supervisors and Assistants the knowledge they need to always be prepared for situations least expected.